HowTheF (Internal)
Personalized AI Newsletter at Scale
“We built personalization that actually works - every subscriber gets content tailored to their role, industry, and AI experience level.”
Company
HowTheF is an AI consultancy helping businesses implement practical AI automation. Our newsletter reaches thousands of professionals learning to leverage AI in their work.
Visit HowTheF (Internal)Industry
AI Education
Generic AI newsletters either go over readers' heads or bore them with basics. We needed to deliver genuinely personalized content that matches each reader's context and learning level.
A CMO doesn't need the same AI content as a developer. A complete beginner shouldn't get advanced prompting techniques. Yet every newsletter sent the same content to everyone.
“We built personalization that actually works - every subscriber gets content tailored to their role, industry, and AI experience level.”
Oliver Gattermayr
Founder, HowTheF
One-size-fits-none content
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Experience mismatch: Beginners felt overwhelmed by advanced content; experts got bored by basics.
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Role irrelevance: Marketing professionals received developer-focused content and vice versa.
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Engagement decline: Generic newsletters led to falling open rates as readers tuned out irrelevant content.
“We were spending hours curating great AI content, then blasting it to everyone regardless of whether it applied to them.”
Profile-Based Personalization
We track every subscriber's industry, role, and AI experience level. When we curate content for the week, our "Matching Agent" scores every article against every user profile.
If a piece is too technical for a beginner, it's swapped out or rewritten. If it's irrelevant to a user's industry, it's dropped. The result is that every single subscriber receives a unique edition of the newsletter that feels like it was written just for them.
Profile Collection
Subscribers provide role, industry, and AI experience during signup.
Profile Collection
Subscribers provide role, industry, and AI experience during signup.
Core Agent Logic
Inputs
Outputs
Content Matching
AI matches curated content to user profiles.
Content Matching
AI matches curated content to user profiles.
Core Agent Logic
Inputs
Outputs
Edition Generation
Personalized newsletter editions are generated for each subscriber segment.
Edition Generation
Personalized newsletter editions are generated for each subscriber segment.
Core Agent Logic
Inputs
Outputs
WhatsApp Delivery
Email inboxes are overflowing, but WhatsApp is where business happens in many regions. We optimized our delivery pipeline for WhatsApp, ensuring perfect formatting and high readability.
The "Scheduler Agent" manages the queue, respecting user timezones and sending messages when they are most likely to be read, maximizing engagement rates.
Format Optimization
Content formatted for WhatsApp readability.
Format Optimization
Content formatted for WhatsApp readability.
Core Agent Logic
Inputs
Outputs
Scheduled Delivery
Messages delivered at optimal times for each timezone.
Scheduled Delivery
Messages delivered at optimal times for each timezone.
Core Agent Logic
Inputs
Outputs
Personalization That Actually Works
High
Engagement
Above industry average
100%
Personalized
No generic content
Zero
Manual Work
Fully automated delivery
“Finally, an AI newsletter that speaks my language - literally matches my experience level and industry context.”
Early Subscriber
Marketing Director
Tech Stack
Stop Evaluating.
Start Building.
You've seen the results. We bring the infrastructure to launch working agentic workflows in 90 days—that your team actually owns.
30-minute call. No pitch deck. Honest feasibility check.
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HowTheF (Internal)
This is our methodology made transparent - what you see is what you get when you work with us, but productized.
Oliver Gattermayr
Founder, HowTheF
Generation Time
The chatbot made complex carbon credit concepts accessible to communities who had never engaged with such programs before.
Program Director
WWF Environmental Programs
Users Educated